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Don’t mix and match tones this sticks out to clients and not in a good way.

A key element to good album design is to keep your tones consistent across pages, so if you are using color, stick with color. The same would likely happen if it was several color images and one black and white. Chances are that during the album approval process your client will ask to have that color image switched out.

A glaring example of this could be a page with 4 black and white images and one color image. So, be mindful of your safe zone and keep your important images, or image elements, within the safe zone.Ī client will always notice when something looks out of place, and they will always ask for that to be changed or removed. In this case, it’s much smarter to have the bride’s forehead included within the safe zone.

Some photos will work as full bleeds, and some will not. It is safer to always have important elements of your images within the safe zone. In the example above, notice that part of the bride’s forehead will likely be cut off, which would impact the design. Album companies also cannot guarantee where the image will line up if it’s stuck in no man’s land between the safe zone and the cut line. If you place an image with edges that extend beyond the safe zone, you risk losing some of the images when the paper is cut after printing. The safe zone is the area of your page that is ‘safe’ to place important elements this is the area of the paper that is not going to be cut or trimmed by the album company. This design element is key to making sure that your album looks like you intend after it’s printed. We’ve collected a few of the most common album design mistakes we notice, all of which can place your albums at a disadvantage and affect your confidence with in-person sales. Are you already avoiding these three design mistakes? When you do put on that designer hat during the album design process, it can be easy to start over analyzing the design and miss some of the smaller details.

As we all know, being a photographer means wearing many different hats.